Do You Know What a Book Publicist Does?
A Guide for Creating Your Own Campaigns
Writing a book is a big job and getting it published is an even bigger one. But even then, there is more work ahead. Did you know that there were over 700,000 books published in 2015? If you are a self-published author, promoting your book is the only way to get people to read it. Many self-published authors are unsure about how to do that. Their craft is writing, not publicity and marketing is a daunting task.
That’s where Claire McKinney’s guide to creating a book publicity campaign comes in. Even if you have a publisher, you need to understand how campaigns work. McKinney knows that having a plan takes the anxiety out of the job. Her book outlines how to pitch a book, develop contacts, write press materials and create a timeline.
In traditional publishing houses, the plan is in place months before the release. For self-publishers, it should be no different. McKinney’s guide is a great place to start. She explains how book publicity works and what you can do to get in there. Specifically, she offers advice on how to prepare a press kit and a bio, how to pitch your “story” and where to pitch it. She details how to set up and manage a media contact list, how to ask for and get reviews and when to pay for them.
Social media plays a big role in book publicity and McKinney offers advice on reaching readers through Twitter, Facebook and Goodreads. You can download her free social media guide here. In addition, she explains advanced media strategies including how to work bookstore events, library programs and conferences. One strategy I think is the most interesting is how to insert your book and into a news story, thereby adding reader interest.
The book’s format is simple and readable and presented in a non-intimidating style. I highly recommend this guide and I will be sure to keep it handy as I help promote my father’s new book of short fiction.
I read Do You Know What a Book Publicist Does? as part of my Build a Better World Summer Reading Challenge to read a do-it-yourself book.
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