Recognize any of these publishing trends?

What’s happening in the publishing world in 2022 and what does that mean for indie authors and small publishers? I found this interesting article about what to expect in the future.

Written Word Media, a book marketing business, listed the following trends. While I’m not promoting their services, I think they make some great observations! Maybe you already know about some of them.

  • Direct sales for authors will continue to grow. This helps authors make more money and have direct connection with the people who buy their books. That means specific contact information and a good newsletter email list potential.
  • Indie authors will embrace next generation technology. They’re talking about NFTs (which I don’t entirely understand), AI narration for audiobooks and using AI for writing tools. I love technology so I think this is pretty cool!
  • BookTok is mainstream. Who’s on BookTok? I haven’t ventured there yet, but I’m interested. I’m mostly concerned about spreading myself too thin, as a book blogger, that is!
  • Book prices will increase. That’s for print and digital. This article says that promotional discounts will become more attractive to buyers.
  • More success for small presses. The divide between traditional publishing and indie publishing is getting bigger. In addition to being more collaborative, indie and self-published authors are more adaptive and forward-thinking. That’s good news for sales. They note that “traditional publishers aren’t adapting to the growth of audio and eBook formats and instead are struggling with supply chain issues. Smaller publishers are going to fill the void.”
  • Advertising will become more inclusive. They’re talking marketing graphics with more visuals and colors. Everyone seems to be getting better at designing their own graphics, too, although be careful if you use Canva. I know there are stipulations about whether you’re using your design for profit. Ad tracking has been reined in, but social media platforms are out there for anyone to use.
  • Digital ads will be more expensive and difficult to track. They note, “In addition to increased cost to run ads online, the tracking and targeting options that had made digital ads so effective are slowly going away.” What is your experience with paid advertising? Do you recognize this trend? Do you recommend paid advertising?
  • Audiobook market continues to evolve. Spotify just bought a company named Findaway and they’re going to focus more and more on narratives, in addition to music and podcasts.
  • More authors will try publishing serializations via reading apps. Wow this sounds interesting! Have any of you tried that?

Have you noticed any of these trends? Leave a comment below!

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Who’s That Indie Author? Joanne Kukanza Easley

Author name:  Joanne Kukanza Easley

Genre:  Literary Fiction

Book:  Sweet Jane

What’s your story and how did you become a writer?  I’ve always been an avid reader and have had aspirations to write for years. As a young adult, I started taking classes and workshops. When I retired, I became serious about getting published. Although I was born in Chicago, I call the Texas Hill Country home. My small ranch is  the perfect setting to write.

How do you balance your work with other demands?  I’m a retired registered nurse, so I am blessed with the gift of time to write. My three little rescue terriers take up a good deal of time, but I wouldn’t have it any other way.

Name one of the happiest moments in your life:  The day my first adopted son was placed in my arms.

What’s your approach to writing? Are you a “pantser” or a planner?  I’m a hybrid. I start out with a character, imagine her back story and current conflict. As I write the novel, I become more of a planner.

Could you write in a café with people around?  Yes. No problem.

Have you ever written dialogue in a second language? If so, how did you do it?  In my next novel, one of the characters is from Hungary and when stressed lapses into Hungarian. I used several translation websites to help with the dialogue.

What’s your favorite book and what are you reading now?  It’s so hard to pick just one, but I’ll go with Pat Conroy’s Prince of Tides. Right now, I’m rereading The Goldfinch by Donna Tartt.

What’s your favorite way to read a book: hardcover, paperback, eReader?  You nailed my order of preference, although I rarely buy a hardcover these days. I finally broke down and bought a Kindle.

Do you think print books will always be around?  I really hope so. I do love the feel of turning the pages.

Would you ever read a book on your phone?  No. I consider my phone both a useful tool and a nuisance.

What’s your go-to device? iPhone, Android or something else?  I do have a new iPhone and it’s great for Instagram and recording videos, but I’m usually on my laptop.

How long could you go without checking your phone?  All day.

Do you listen to audiobooks? If you do, what do you do while you’re listening?  I haven’t delved into audiobooks. I’m a very visual person.

Do you like using social media to promote yourself and your book? If so, what’s your favorite platform?  I do a lot of promotion on social media. Facebook is my favorite.

Website and social media links:
Website: sweetjanenovel.com
YouTube: Joanne Kukanza Easley Author
Twitter: @jeasleytx
Facebook: @J.Easleywrites
Instagram: joanneeasleywriter
Goodreads: Joanne Kukanza Easley

Awards/special recognition: Sweet Jane was a 2019 Faulkner/Wisdom Creative Writing Competition Finalist


Are you an indie or self-published author?  Do you want to build your author network? Get your name out on Who’s That Indie Author!

Email bvitelli2009@gmail.com for a bio template and other details.

Who’s That Indie Author? Willie Handler

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Author name:  Willie Handler

Genre:  Humor

Book:  The Road Ahead

Bio:  Willie Handler grew up in Toronto and did his undergraduate work at the University of Toronto. He also has graduate degrees from the Schulich School of Business at York University in Toronto and the Fox School of Business at Temple University in Philadelphia, Pennsylvania. He spent over thirty years in various positions in the Ontario public service. before leaving in 2011. He has a number of humorous short stories published online on CommuterLit and Show Me the Funny, as well as many articles published in professional trade journals. THE ROAD AHEAD is his first novel. Willie is currently working on funny story about a chef stranded on Mars who is rescued by two Martians.

Favorite thing about being a writer:  I was a technical writer for much of my work career. Three years ago, I decided to try creative writing and have been loving it. I enjoy storytelling, creating humor and using my imagination. Writing has been a wonderful opportunity to develop skills.

Biggest challenge as an indie author:  The publishing industry has changed a lot over the years and authors are expected to actively market their books. Indie authors have to carry the ball largely on their own. I have no background in marketing and was not very active on social media. This aspect of writing has been challenging but I’m getting better at it.

Favorite books:
Cider House Rules – John Irving
Goodbye, Columbus – Philip Roth
The Plot Against America – Philip Roth
Nineteen Eighty-Four – George Orwell
A Confederacy of Dunces – John Kennedy Toole
To Kill A Mockingbird – Harper Lee

Contact Information:
Blog: williehandler.com
Twitter – @WillieHandler
Facebook – @willietheauthor


Are you an indie author?  Do you want to build your indie author network? Get your name out on Who’s That Indie Author!

Email bvitelli2009@gmail.com for a bio template and other details.

Thanks for visiting – come back soon

Who’s That Indie Author? Deanna Altomara

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Author name:  Deanna Altomara

Genre:  Middle Grade Fantasy/Science Fiction

Books: Ageless, Pi

     

Bio:  Fascinated by reading and writing from a young age, Deanna Altomara has dreamed of publishing her own novel since the fourth grade. She is the published author of two middle-grade fantasy novels, Ageless and Pi. While she is working on a sequel to Pi, she takes frequent breaks to try new foods, go hiking, and embroider.

Favorite thing about being a writer:  I love being able to create worlds and journey through them. I long to live all the lives I never got the chance to, and writing allows me to do that.

Biggest challenge as an indie author:  The most difficult thing about self-publishing is self-promotion. Besides being slightly awkward, it’s very time-consuming. It’s very hard to balance a steady stream of advertising and outreach with work and daily life.

Favorite books:  I honestly have to pick Harry Potter! Those books filled my life with new color and potential, and that’s something I want to replicate in my own work. I also love the Percy Jackson and Heroes of Olympus books, as well as a few classics like Gone With the Wind and Dracula.

Contact Information:
Twitter: @DeannaAltomara
Instagram @deannaaltomara
Facebook: Deanna Altomara @authordeannaaltomara
Goodreads Author Deanna Altomara
Website: deannaaltomara.biz.ly

Awards/special recognition:  Future Problem Solving International, Best On-site Writer Award;

Future Problem Solving International, 2nd Place Scenario; Ayn Rand Anthem Essay Finalist; Outdoor Writers of America, 2nd Place Poem


Are you an indie author?  Do you want to build your indie author network? Get your name out on Who’s That Indie Author!

Email bvitelli2009@gmail.com for a bio template and other details.

Thanks for visiting – come back soon!

Hey indie authors – tell your story on Who’s That Indie Author!

whos-that-indie-author

Hey indie authors! Are you wondering how to get people to know about your books?  Tell your story on Who’s That Indie Author!

One of the greatest challenges independent authors have is promoting their books.  Some writers are so busy writing their books or working at another job they have little time left for promotions. Others are overwhelmed by the opportunities social media offers. And some writers are just uncomfortable putting themselves out there.

Whether you are uncomfortable with self-promotion or are too busy, Who’s That Indie Author is a great way to tell readers about your books.

If you would like Book Club Mom to post your profile, email me at bvitelli2009@gmail.com and I’ll send you the template to complete.


Take a look at these indie author profiles:
Who’s That Indie Author Recap: Sep/Oct 2015
Who’s That Indie Author Recap: Nov/Dec 2015


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Click here to read “Book publicity and marketing, what’s an indie author to do?” and join the discussion about indie author marketing and book promotion decisions.

Thanks for visiting – come back soon!

Submit your profile for Who’s That Indie Author!

Who's That Indie Author pic

Hey indie authors! Are you wondering how to get people to know about your books? If you have seen my Who’s That Indie Author profiles you will know that one of the greatest challenges independent authors have is promoting their books. Why not join the Who’s That Indie Author community?

Here’s the problem: Some writers are so busy writing their books or working at another job they have little time left for promotions. Others are overwhelmed by the opportunities social media offers. And some writers are just uncomfortable putting themselves out there.

Think about some of the great writers. Can you imagine J.D. Salinger tweeting about The Catcher in the Rye? Or Emily Dickinson posting a poem on Facebook? Cormac McCarthy has only granted one interview, ever and that was to Oprah Winfrey. (You can watch that interview here.) He says, “I don’t think it’s good for your head – if you spend a lot of time writing about a book, you probably shouldn’t be talking about it, you should be doing it.” But of course, he has other people promoting his books.

Whether you are uncomfortable with self-promotion or are too busy, Who’s That Indie Author is a great way to tell readers about your books.


If you would like Book Club Mom to post your profile, email me at bvitelli2009@gmail.com and I’ll send you the template to complete.
Book Club Mom does not accept requests for reviews.


Take a look at these indie author profiles:
Who’s That Indie Author Recap: Sep/Oct 2015
Who’s That Indie Author Recap: Nov/Dec 2015

Thanks for visiting – come back soon!